About CeCe –

Creative Director + Innovation Strategist

Based in San Francisco.

Retail Innovation

CeCe led innovation teams across Amazon Fashion, Macy’s, and other mass retailers and startups, defining the future of shopping:

  • ~10 years leading fashion @ Amazon.com: 3D Creative Director, modeling custom clothing, Alexa-assisted shopping, merchandising, marketing, and more innovations.

  • Macys.com Fashion Director, leading core strategy on Macy’s ultimate product offerings.

Interior Design

Airbnb properties, homes, intentional communities, medical offices, and entertainment spaces have all been elevated by CeCe’s interior design work, supporting clients in telling their stories while providing guests and inhabitants with curated, more-than-expected experiences when visiting these sites.

Community + Events

Building strong community is a calling for CeCe. From the playa at Black Rock City to shore lines at Big Sur and beyond, CeCe has experience and a mission to bring people together with intention. For ephemeral events as well as permanent community spaces, CeCe is an experienced design partner to support realizing connective community.

I’ve always lived at the crossroads of creativity and innovation. After spending over 15 years shaping trends in the fashion world—leading teams at Amazon Fashion, Macy’s, and beyond—I learned how to tell stories that move people, whether through a product, a collection, or an experience.

In 2021, my path took a new turn. I purchased a property with friends in Big Sur, and when it came time to furnish the dwellings, my background in fashion and eye for design made me the natural choice. What started as a personal project quickly became a passion. As guests visited, they began asking for my help with their own spaces—and before I knew it, a new chapter had begun.

In 2023, I launched CCG Designs, blending my love of storytelling, aesthetics, and strategy into a new venture: creating immersive interiors that feel effortless yet memorable. With a background steeped in global inspiration and curation, I specialize in designing short-term rentals and investment properties where style meets performance.

I still stay connected to the future of fashion and tech, having worked on everything from AI fashion assistants to virtual try-on experiences, but interiors have given me a new way to tell visual stories that people actually live in.

Whether I'm designing a gothic western Airbnb in Texas, building an interactive NFT booth at Art Basel, or helping a client craft a commercial space that expresses their brand, my goal is always the same: create something people feel.

Based in San Francisco, I believe great design isn’t just about how something looks—it’s about how it moves you.