Retail Innovation — CeCe Gehrig

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“Alexa, take a photo.” Introducing Echo Look—hands-free camera and style assistant.

Served as the lead fashion expert embedded within the AI team at Amazon’s Lab126, guiding the development of Style Check—the first AI-powered fashion stylist.

Outfit Compare, Amazon's in app AI Fashion Stylist for all Prime Members

I Finally Found the Perfect White T-Shirt—And It’s Custom-Made by Amazon

Amazon Made For You

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